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I am going to attempt to tackle explaining Google Rankings here in as few words as possible. My plan is not to bore or confuse you with tons of terms; instead in 500 words I am going to tell you what you need to know to make sure that your websites get the rankings you want and deserve. First, we are going to work with the assumption that you know what Google is and why having an excellent ranking is important.

First, what we are dealing with today is Google Page Rank, also known as PR. This is a feature that Google uses to score a website. It is based on the external and internal linking of a webpage. It also bases the rank on the page criteria of the web page that is being linked to the webpage and the webpage that is being linked from. So what does that mean, it means that your ranking is going to be impacted by the pages you link to and the pages that link back to you. You can very easily see what your PR is if you download the Google Toolbar. It will actually tell you the PR of every webpage you visit. I highly recommend that you down load this bar because the only way that you can improve your ranking is to know what your website and the pages in your site are currently ranked.

We discussed the linking, both external an internal. Briefly here is what you need to know. The first type of linking is Internal Linking. Internal linking looks at the pages within your website. You home page will typically have highest PR. You want to make sure that you are linking your webpages together in a themed approach that will stress the importance of decreasing the linking that is done between 2nd and 3rd level directories and pages. A good source to refer to so that you can understand this concept is “Surviving the Google Update”.

Then there is External Linking, this plays the most important role in determining your page ranking. Unfortunately this is the facet of your website that you have the least amount of control over. Why, because you can not possibly make a webmaster link to your site. “The actual amount of effect that Google’s PageRank has on the ranking of a website or web pages is debated, and it is probably safe to say that Google will not be letting us know anytime soon.” Source

I can tell you what every webmaster out there knows is this. That they higher your PR is the more frequent your website will be crawled and refreshed. You want the spiders to visit your site, and you want them to come often. But it isn’t about being linked to hundreds of sites, it is about being linked to the sites that Google deems worthy. This is where the page criteria comes into play, “When Google is determining the PR of Page A by evaluating the votes, or links, from Page B and others, it will also take into account the on page criteria and title tags of Page B and other links that are pointing to Page A. If Page A’s target keywords and theme are “widgets” then this is what Google will look for in the external links that are pointing to your site. If Page B, C, and D all have a high PR (above 6), and all have the keyword “widgets” in the on page criteria and title tag, Google will notice this and use these links when determining Page A’s Page Rank.” Source

This means that you want to think about the pages you are contacting that you want to link to. The websites that you are contacting should have the same theme as your site and it should have relevant content. So if your website deals with fishnet stockings and you are linked to a website that has an excellent PR in the bait and tackle niche… it is not going to help your PR at all. While the PR is high, the content is not relevant to your site.

Basically, there are three steps you must follow to help increase your Google PR:

1.Have a solid website.
2.Make sure that your internal links are themed based to minimize sub directories.
3.Make sure that your external links have a high ranking and are relevant to your website.

Neil Bartlett is the founder of ProArticle.com. Pro Article provides writers with Tips and Techniques for improving their writing skills. To learn more INSTANTLY grab his FREE report “10 Tips For Successful Online Writing”

Stop! Before you write another article for your website or to submit to article directories read this article. Do not be one more author that is just putting garbage on the internet just because you can.

Come on, you have read them. I should say you have wasted your time reading articles that you thought would provide you with the information you were looking for only to get to the end of the article and go, “What the*!@#” It is important to write articles that are going to get read. To do this you need to write articles that people want to read.

The first thing you want to do is make sure you are writing about something you know. There are so many people out there writing about things they are clueless on. So why do they write the article then? They want to get their name out there, or they want to get Adsense on their sites. What does that do for your readers? It does nothing for them and it is costing you readers and credibility. Write about what you know so that you can present an educated stance or opinion.

Write like you know what you are talking about. Make sure that you are using crisp words and bold statements. You want the person who reads your article to walk away thinking that you are the guru of that topic. The verbs you use should not be passive; they need to “do” something.

Next, take time and do some research. Do any research that you may need to do to make sure you are providing information that is factual. Also do research to find out what is already out there. Let’s say that you are writing about ways to make money online. There are already thousands of articles out there on eBay, Adsense, and Clickbank, provide information on a new way that few people know about. Or that they have false information about.

Have a great title. You want the title to reach out off of the computer screen and grab your reader. Titles should be short, tell me what the article is about and make me want to read the article. If you cannot come up with a one liner that will hook your reader and make them want to read more you are writing about too much. Don’t try to be the superstore of any topic all at once, be the specialty store.

Make sure that what you are writing is relevant. If your topic and content are those that people can not relate to who in the world is going to read it? Make sure that you are offering pertinent information that is going to help a person improve themselves, provide them a way to do something better or make them feel better.

Be professional; make sure that you are using proper grammar. Proofread your writing and make sure that you are not misspelling any words. You should also make sure that you are using the write tense of a word. Know when to use “then” over “than.” There is nothing more irritating or disappointing then to read an article by a “professional” or “guru” that has misspelled words.
If you follow the above suggestions you will create content or articles that will get read.

Neil Bartlett is the founder of ProArticle.com. Pro Article provides writers with Tips and Techniques for improving their writing skills. To learn more and INSTANTLY grab his FREE report “10 Tips For Successful Online Writing”