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Posts Tagged ‘Beginning Writing’

Whether or not you are selling a product over the web or writing fiction, you need to be able to connect with your reader. While it is obvious that quality content it essential for fiction, it is also essential for good advertising content in order to drive more content to your website. But it is a competitive market out there, and you know you are against many others who are competing for the same customer base as you.

So how hard is it to connect with your reader and create good content? Well, some do not think it is so hard. There are a multitude of software programs that claim to be able to generate thousands of articles that you can use to market your products. While these are nifty little items, the truth is that these types of article just barely “make sense” much less connect with a reader. Many web businesses are realizing that there is an art to connecting with readers, and that there has to be some thought put into good web content. This can only be done with a good writer.

That is right. Selling products is not just about writing anything that comes to mind in hopes that it gets the attention of some random reader. It is about putting together compelling content that will practically force a reader to buy the product being sold. It is not enough to hope that an emotion is evoked I a reader. That is simply a waste of time for you and the customer. If you can focus on connecting with your readers then you will have a much better chance at drawing them in.

For most web marketing, a simple conversational tone will do. Proper grammar is a must, and using contractions can help in forming a conversational tone, but just remember not to use too many or else it will dissolve your credibility. Start out by relating to a frustration the reader may have. Perhaps they continue to use products that fail or do not live up to their hype. Try to draw upon your own experiences to relate to the consumer with the notion that you “feel their pain”.

From there to relate a little bit of your own journey to finding a solution, which may mean going through a list of things that may or may not have helped. Eventually though, you want to show utter relief when you found your final solution. You want to relay what product or service saved you money and gave you the best results. You want it to feel like a testimonial, taking the consumer to the edge of their emotions without actually sounding fake.

Ultimately, connecting with your reader is a combination of telling the truth about your own experiences but highlighting points that will draw your reader in. And when you have them on the “hook”, you can relate to them what can solve their problem for them. And lastly, you want to make sure to entice them to do something about it now which is preferably to buy the product you are advertising for.

Neil Bartlett is the founder of ProArticle.com. Pro Article provides writers with Tips and Techniques for improving their writing skills. To learn more INSTANTLY grab his FREE report “10 Tips For Successful Online Writing”

As a struggling writer, you may be concerned that your writing style has become too wordy or “flowery” as they say. Perhaps you have heard this from various editors or friends. Perhaps you have heard some feedback that the person simply cannot make it through your story, novel or article. When you ask why they may respond that it just did not seem to be going anywhere. Perhaps they got bored or felt like you were not connecting with them.

Writing without thinking of your point, or becoming too overindulged with your prose can lead to a lot of readers to feel disconnected and sometimes even bored. While eloquent prose is good, it should never be wasteful or nonsensical. At the very least, it should stick to the main point of the content with the sole purpose drawing the reader in. In other words, do not simply write to say “Look at me, I can write!” You have to focus on writing concisely.

This is a problem with many writers both old and young. Even experienced writers can go off on tangents or forget what it means to create sentences that get to the point, and that can be damaging to a writer when it comes to keeping readers interested. This is especially important when writing content for the web. You want to make sure you keep the reader captivated, relate to them, and then send them happily off to the place where they can make their purchase.

While writing concisely does require some natural ability, it is also good to get in lots of practice. Anyone who wants to develop a voice for concise and meaningful prose only needs to start working on articles and content. Of course, it always helps if you can make some money along the way. Writing prose on a daily basis will allow you to have enough content out there to analyze and will eventually help you perfect your craft.

The best way to review your material to see if it seems off point is to ask yourself some questions. As you read it back out loud, do you feel bored or sent off track? Do you see any noticeable problems that would keep a reader from following your point? It really is like grocery shopping off a list you made earlier. Do you see things in your cart that you did not have on your list? Are there things you can put back so that you can use them another time?

As you develop these questions for yourself, you will find it start to come more naturally with everything you write. Not only will you know what you mean, but you will be able to write it as well. Sentence structure and length may not make such a difference as long as what you are writing is on point. However, breaking up sentences into different sizes will keep the reader interested. You can always hit them with an emotional simple sentence to really get their attention!

Neil Bartlett is the founder of ProArticle.com. Pro Article provides writers with Tips and Techniques for improving their writing skills. To learn more INSTANTLY grab his FREE report “10 Tips For Successful Online Writing”

Stop! Before you write another article for your website or to submit to article directories read this article. Do not be one more author that is just putting garbage on the internet just because you can.

Come on, you have read them. I should say you have wasted your time reading articles that you thought would provide you with the information you were looking for only to get to the end of the article and go, “What the*!@#” It is important to write articles that are going to get read. To do this you need to write articles that people want to read.

The first thing you want to do is make sure you are writing about something you know. There are so many people out there writing about things they are clueless on. So why do they write the article then? They want to get their name out there, or they want to get Adsense on their sites. What does that do for your readers? It does nothing for them and it is costing you readers and credibility. Write about what you know so that you can present an educated stance or opinion.

Write like you know what you are talking about. Make sure that you are using crisp words and bold statements. You want the person who reads your article to walk away thinking that you are the guru of that topic. The verbs you use should not be passive; they need to “do” something.

Next, take time and do some research. Do any research that you may need to do to make sure you are providing information that is factual. Also do research to find out what is already out there. Let’s say that you are writing about ways to make money online. There are already thousands of articles out there on eBay, Adsense, and Clickbank, provide information on a new way that few people know about. Or that they have false information about.

Have a great title. You want the title to reach out off of the computer screen and grab your reader. Titles should be short, tell me what the article is about and make me want to read the article. If you cannot come up with a one liner that will hook your reader and make them want to read more you are writing about too much. Don’t try to be the superstore of any topic all at once, be the specialty store.

Make sure that what you are writing is relevant. If your topic and content are those that people can not relate to who in the world is going to read it? Make sure that you are offering pertinent information that is going to help a person improve themselves, provide them a way to do something better or make them feel better.

Be professional; make sure that you are using proper grammar. Proofread your writing and make sure that you are not misspelling any words. You should also make sure that you are using the write tense of a word. Know when to use “then” over “than.” There is nothing more irritating or disappointing then to read an article by a “professional” or “guru” that has misspelled words.
If you follow the above suggestions you will create content or articles that will get read.

Neil Bartlett is the founder of ProArticle.com. Pro Article provides writers with Tips and Techniques for improving their writing skills. To learn more and INSTANTLY grab his FREE report “10 Tips For Successful Online Writing”